Privacy Policy

Last updated: January 2026

Mac Admins Europe ("we", "us", or "our") is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with our conference, website, and services, in accordance with the General Data Protection Regulation (GDPR) and other applicable European Union data protection laws.

1. Data Controller

Mac Admins Europe is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or our data practices, please contact us at:

Email: privacy@macadmins-eu.org

2. Personal Data We Collect

We may collect and process the following categories of personal data:

Information you provide directly:

• Name, email address, and contact details when registering for the conference
• Company/organisation name and job title
• Dietary requirements and accessibility needs
• Payment information (processed securely by our payment providers)
• Information submitted through speaker proposals or contact forms
• Newsletter subscription preferences

Information collected automatically:

• IP address and browser information
• Device type and operating system
• Pages visited and interaction with our website
• Cookies and similar tracking technologies (see Section 8)

Information from third parties:

• Ticket purchase information from our ticketing platform
• Social media profile information if you choose to connect

3. Legal Basis for Processing

We process your personal data based on the following legal grounds under Article 6 of the GDPR:

• Contract performance: Processing necessary to fulfil our contract with you (e.g., conference registration, ticket purchase)
• Legitimate interests: Processing necessary for our legitimate business interests, such as improving our services and communicating about the conference
• Consent: Where you have given explicit consent (e.g., marketing communications, newsletter subscriptions)
• Legal obligation: Processing necessary to comply with legal requirements

4. How We Use Your Data

We use your personal data for the following purposes:

• Processing conference registrations and ticket purchases
• Communicating important conference information (schedule, venue details, updates)
• Managing speaker submissions and proposals
• Providing on-site services (badge printing, dietary accommodations)
• Sending newsletters and marketing communications (with your consent)
• Improving our website and conference experience
• Complying with legal and regulatory requirements
• Responding to enquiries and providing support

5. Data Sharing and Recipients

We may share your personal data with:

• Service providers: Ticketing platforms, payment processors, email service providers, and venue operators who assist in delivering the conference
• Sponsors: Only with your explicit consent, and limited to attendee lists for networking purposes
• Legal authorities: When required by law or to protect our legal rights

All third-party service providers are contractually bound to protect your data and process it only according to our instructions, in compliance with GDPR requirements.

6. International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA). When this occurs, we ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses approved by the European Commission
• Transfers to countries with an adequacy decision from the European Commission
• Other legally approved transfer mechanisms

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Registration data: Up to 3 years after the conference for administrative and follow-up purposes
• Financial records: As required by applicable tax and accounting laws (typically 7 years)
• Marketing consent: Until you withdraw consent or unsubscribe
• Website analytics: Anonymised after 26 months

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience. These include:

• Essential cookies: Required for website functionality
• Analytics cookies: Help us understand how visitors use our site
• Marketing cookies: Used to deliver relevant advertisements (only with consent)

You can manage your cookie preferences through your browser settings or our cookie consent tool. For more information, please see our Cookie Policy.

9. Your Rights Under GDPR

Under the GDPR, you have the following rights regarding your personal data:

• Right of access: Request a copy of your personal data
• Right to rectification: Request correction of inaccurate data
• Right to erasure: Request deletion of your data ("right to be forgotten")
• Right to restrict processing: Request limitation of how we use your data
• Right to data portability: Receive your data in a structured, machine-readable format
• Right to object: Object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at privacy@macadmins-eu.org. We will respond to your request within one month.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Access controls and authentication
• Regular security assessments
• Staff training on data protection

11. Photography and Video Recording

The conference may be photographed and recorded for promotional and archival purposes. By attending, you acknowledge that you may appear in such recordings. If you do not wish to be photographed, please inform our staff at the registration desk, and we will provide you with a "no photo" indicator for your badge.

12. Children's Privacy

Our conference and services are not directed at individuals under 16 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically. Significant changes will be communicated via email to registered attendees.

14. Complaints

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with a supervisory authority. In the Netherlands, this is the Autoriteit Persoonsgegevens (Dutch Data Protection Authority):

Website: autoriteitpersoonsgegevens.nl